VD
Visual Director · Mumbai
Vatsal
Doshi
Photoreal fashion imagery and cinematic brand films, made with AI and directed with a designer's eye.
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Visual Director · Mumbai
Photoreal fashion imagery and cinematic brand films, made with AI and directed with a designer's eye.
Vatsal Doshi — Mumbai
About Me
I'm a Mumbai-based Visual Director with an MA in Visual Communication from the University for the Creative Arts, UK. Trained in branding, identity, and visual strategy — I create hyper-realistic AI imagery and cinematic films that are campaign-ready from day one.
Every frame is driven by atmosphere, precision, and emotional resonance — craft built on years of formal design training and an instinct for what makes imagery stop the scroll.
Short-form Content
Instagram Campaigns
AI Model Shoots
Brand Films · 01 / 03
Best viewed in fullscreen, landscape
Campaign-ready fashion imagery — without the studio, the casting, or the six-week lead time. Fabric texture, drape and fit rendered with studio precision at a fraction of traditional production cost.
Film-quality motion content across formats — 9:16 cuts built for Instagram and paid social, 16:9 brand films for campaigns that need more room to breathe. Atmospheric, mood-driven, campaign-ready. No crew, no location scout, no six-week turnaround.
Full campaign packages — hero image, variants, reel and social cuts — conceived with a design strategy background. Not just pretty pictures. Work that knows what it's trying to say and who it's saying it to.
Past Work
Selected branding and identity work from UK client engagements — the design thinking behind every visual I make.
Citi Terrace is Canterbury's premier kitchen, bar and lounge — a space built around food, cocktails and the kind of atmosphere that keeps people coming back. The brief was to build a brand identity that felt simultaneously warm and elevated, approachable but never generic.
I designed the full logo system — an architectural fan motif drawn from the venue's glass-roof terrace structure — alongside a complete set of brand guidelines covering colour, typography and lockup variations across every background. The copper, sage and ivory palette was chosen to reflect the venue's earthy warmth while keeping it premium.
Beyond the identity, I designed the food, drinks and shisha menus with a botanical leaf language that runs consistently across all print. I also handled the social media creative direction and managed the digital presence, building a tone that matched the in-venue experience. The website landing page tied everything together — brand-consistent, conversion-focused, and built to reflect the full Citi Terrace world.
King + Guild is a café in Canterbury built around quality, craft and a strong sense of place. The brief was to create a brand identity that felt considered and independent — something that could hold its own against the bigger chains while feeling genuinely local.
I developed the full logo and visual identity, selecting typography and colour that balanced warmth with a clean, modern edge. The identity was then extended across menu design, brochures, banners and in-store signage — ensuring every touchpoint felt consistent whether printed or digital.
Alongside the design work, I managed their social media presence, building a creative direction that translated the café's personality into content. Working directly with the client over the summer of 2023, this project gave me the foundation of understanding how a brand lives beyond the logo — in the daily materials people actually touch and see.
Get in touch
Questions about my work, or want to talk visual direction and AI imagery? My inbox is open.
vdoshi142@gmail.comVisual designer who brings formal design training to AI image and video production. Combines an MA in Visual Communication (University for the Creative Arts, UK) with hands-on generative expertise to create photorealistic fashion and product imagery and cinematic brand films built to studio standards. Covers the full creative process, from concept and storyline through art direction and editing to final delivery, across branding, web and social. Experienced working with brands and agencies in India, the UK and the UAE.
Portfolio
vatsaldoshi-portfolio.netlify.app